Question 1

Does using AI reduce quality?

Accepted Answer

On the contrary. AI expands imagination and efficiency — every output is directed, curated, and post-produced by humans.

Question 2

Who is this for?

Accepted Answer

Brands that want to challenge future storytelling, build a world, and establish a strong, distinctive visual identity.

Question 3

What makes your approach different from a traditional creative studio?

Accepted Answer

We don’t start with formats or platforms. We start with a world, a narrative logic, and a future-facing point of view — then design visuals and systems that can evolve over time.

Question 4

Can you adapt to an existing brand identity?

Accepted Answer

Yes. We can extend, reinterpret, or evolve existing brand systems while maintaining coherence and recognizability.

Question 5

How involved do clients need to be in the process?

Accepted Answer

As involved as you’d like. We offer structured collaboration for hands-on teams, as well as full-service creative direction for teams that prefer to focus on strategy.

Question 6

Is AI content fully automated?

Accepted Answer

No. AI is used as an assistive tool, not an autonomous creator. Narrative direction, visual decisions, and final outputs are all guided and refined by human creators.

Question 7

Can the visual system scale across platforms and campaigns?

Accepted Answer

Yes. Our systems are designed to scale — from campaign films to social content, editorial layouts, and future media formats such as XR.

Question 8

What does a typical collaboration timeline look like?

Accepted Answer

Timelines vary by scope. Short-form campaigns may take weeks, while narrative systems or worldbuilding projects are typically developed over longer phases.

Question 9

Do you offer one-off projects or long-term partnerships?

Accepted Answer

Both. We support standalone campaigns as well as ongoing monthly or seasonal collaborations.

Question 10

Who owns the final assets?

Accepted Answer

Clients retain full usage rights to final approved deliverables. Any proprietary AI systems or experimental processes are discussed transparently in advance.

Daydream ©

Who We Are

DAYDREAM© is a contemporary art and design studio that builds future imaginaries through visual systems and emerging technologies.

Vision & Mission

We partner with visionary clients to develop cinematic visuals, narrative systems, and scalable brand assets—designed to evolve across platforms, formats, and futures.

What We Do

FAQ